Hisaye Yamamoto Wilshire Bus Essay Example

Hisaye Yamamoto: Wilshire Bus Paper Looking through the e historical lens and psychoanalytical lens the Wilshire Bus, by Hisses Hammock is really about racism. The Wilshire Bus , written by Hisses Hammock in 1950 deals with Esther Karaoke, a Supernumeraries woman, who is on the way to the hospital in Los Angles o n a Wednesday. It tells of her thoughts, feelings and reaction to the harassment of the Chinese American couple behind her on the bus, by a drunken American. Esther is on the Wilshire Bus and aims to visit her husband, who suffers backpack from a war injury in a hospital, each Weed assayed. A man, who she notices and classifies as a association enters the bus, grumbles ABA UT the prices and takes a seat behind her. At the next stop a Chinese couple enter the bus. Both the women and her husband, who have problems speaking English, sit down next to and across FRR mom Esther respectively. When the bus carries on driving the man, sitting behind her, star TTS to grouch about a man of the local sporting world, who is quite miserable and is investing some money in the buildings they pass. After the drunken man said that, the investor wouldnt give anything to the Chi Nines, addressing the couple, the elderly women turns round and looks at the man, who starts addressing and offending the women directly, on grounds of her ethnic bell inning. While the man sakes jokes at the mans English, at their race and at their country, Esther sat arts thinking about her race, whether the Japanese are something better and whether the man o fends her as well. We will write a custom essay sample on Hisaye Yamamoto: Wilshire Bus specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hisaye Yamamoto: Wilshire Bus specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hisaye Yamamoto: Wilshire Bus specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Disappointed by herself about her thoughts, she remembers an old man, who was proud to be Chinese and arrives finally at the conclusion that she is proud to be Japanese t 00, but isnt able to express it. Finally the man leaves the bus, prior to that he has asked the Chine SE to leave, and another man stands up, apologizes for the mans behavior and states that eve robbery is welcome in the melting. Esther gets off at the next station and when she arrives at h ere husbands bed she breaks out crying. Racism is an act Of discrimination and prejudice based upon social and biology differences. It is a topic that most people would like to put in the closet and hi De for a few thousand years. If you think it has not changed over the years, look to the Civic I Rights movement where all African Americans demanded their rights, before that period they w ere still ignored, even after the end of slavery. Now with a partially black president we can see how much that this issue has really dissolved over the years. Sure their are still those such as he UK Klux Klan that are still active and want nothing more than to get rid of anybody differed NT they see, but thats just a small group. Many people are tolerant and have begun to accept race and ethnicity. For example, America voted for a partially black president, even twenty years ago this would not be possible, nobody would have even thought about a black president ever. N owe things have changed for the better. We are more accepting as a country. This story is a perfect example of how racism exists today. In this story we ha d a soldier who served in a war. After effectively uncovering the roots of his background,

Chapter7 2014 Essay

Chapter7 2014 Essay Chapter7 2014 Essay ïÆ'Ëœ Critical area for marketing ïÆ'Ëœ Important for any industry ïÆ'Ëœ Always active! But what is new 1  Repositioning Innovations Line Extensions â€Å"Me Too† Products New to World New to Company 2 Markets Existing Existing New Market Penetration Market Development New Product Development (Diversification) Products New 3 Opportunity Identification Design Testing Introduction Life Cycle Management 4 ïÆ'Ëœ Product Design ïÆ'Ëœ Forecasting 5 ïÆ'Ëœ Product design using conjoint analysis ïÆ'Ëœ Forecasting the pattern of new product adoptions (Bass Diffusion Model) 6 Purpose: To incorporate customer preferences into the new product design process. Process: By evaluating how customers make tradeoffs between various product attributes. Output of CA: - A numerical assessment of the relative importance each customers attaches to attributes of a product set. - The value (utility) provided to each customer by each attribute option. 7 Input is overall preferences. Thus, CA links customers’ stated overall preferences to utility values. For example, Memory $1,000 Price $1,500 8 Mb 16 Mb 24 Mb 4 7 9 2 5 8 $2,000 1 3 6 9 = Most preferred 1 = Least preferred 8 Memory $1,000 Price $1,500 8 Mb 16 Mb 24 Mb 4 7 9 2 5 8 1 3 6 20/3 15/3 10/3 = = = 6.7 5.0 3.3 Part-Worth: $2,000 PartWorth 7/3 = 15/3 = 23/3 = 2.3 5.0 7.7 9 Example: Utility of 24 Mb vs 16 Mb = 7.7 – 5.0 = 2.7 units, while Utility of $1,000 vs $1,500 = 6.7 – 5.0 = 1.7 units Thus, 8 Mb is worth more than $500 to this customer. How does this help a manager? If I have a 64 Mb product selling for $1600/-, how should I price a product if I add 8 Mb to it? 10 Another example: Input for Salsa Thickness Spiciness Color Actual Ranking* Regular Regular Regular Regular Regular Regular Thick Thick Thick Thick Thick Thick Extra-Thick Extra-Thick Extra-Thick Extra-Thick Extra-Thick Extra-Thick Mild Mild Medium-Hot Medium-Hot Extra-Hot Extra-Hot Mild Mild Medium-Hot Medium-Hot Extra-Hot Extra-Hot Mild Mild Medium-Hot Medium-Hot Extra-Hot Extra-Hot Red Green Red Green Red Green Red Green Red Green Red Green Red Green Red Green Red Green 4 3 10 6 15 16 2 1 8 5 13 11 7 9 14 12 17 18 Ranking as Estimated by Model 4 3 10 8 16 15 2 1 6 5 13 11 7 9 14 12 18 17 * 1 = most preferred, 18 = least preferred. 11 Conjoint Analysis: Graphical Output Thickness Spiciness Color 2 1 0 -1 -2 Regular 0.161 Thick 0.913 Ex-Thick Mild -1.074 1.667 Medium-Hot 0.105 Ex-Hot Red -1.774 -0.161 Green 0.161 Range of utility = {(.913, -1.074), (1.667, -1.774), (-.161, .161)} = {1.987, 3.441, .322} Total = 5.75 Ideal Product Second Best 12 0 20 40 60 Spiciness 100 % 59.8% Thickness Color 80 34.6% 5.6% 13 ïÆ'Ëœ Maximum utility rule ïÆ'Ëœ Share of preference rule ïÆ'Ëœ Logit choice rule 14 Designing new products that enhance consumer utility. Forecasting sales/market share of alternative product concepts. Identifying market segments for which a given concept has high value. Identifying the â€Å"best† concept for a target segment. Pricing products/product bundles. Product line management. Positioning new products to different segments. 15 Stage 1- Designing the conjoint study: Step 1.1: Step 1.2: Step 1.3: Select attributes relevant to the product or service category, Select levels for each attribute, and Develop the product bundles to be evaluated. Stage 2- Obtaining data from a sample of respondents: Step 2.1: Step 2.2: Design a data-collection procedure, and Select a computation method for obtaining part-worth functions. Stage 3- Evaluating product design options: Step 3.1: Step 3.2: Step 3.3: Segment customers based on their part-worth functions, Design market simulations, and Select choice rule. 16 Running Conjoint Analysis: Example: Bicycle design Set Up 17 Model designed to answer the question: When will customers adopt a new product or technology? 18 Total Sales at time ‘t’ = From ‘innovators’+ From

Reading Response from a Piece of Writing Essay Example | Topics and Well Written Essays - 500 words

Reading Response from a Piece of Writing - Essay Example The two purposes are similar because they indicate that pausing occurs whenever there is an end in a tone and the start of another. Indeed, the author doesn’t need to elaborate the reasons separately. They should be in one paragraph. The author gives the relevant basis of how you can measure the speaking speed. He argues that speed is the number of units per unit time. He presents his interpersonal arguments on the best methods to use for measuring the speed of speech. In the text, he analyses the strengths and weaknesses of using either the word or syllable in the measurement of speed. In this way, readers can understand both methods despite the limitations and assumptions. Linking pausing and speech speed to learning serves the pedagogical purpose of teaching or training. From the text and author’s arguments you can see that the aspect of learning how to apply the two phonetic components, you can deliver a good speech to learners. The text gives an insight of the rationale behind stressing some syllables or words after pausing, which is a common skill in effective speakers. Intonation is another phonetic aspect discussed in the text. Note that the author introduces the concept of speech stretch in order to explain the application of tonal variations when one is speaking. The phonetic components discussion has prompted my personal experience in the past encounters with the public. During the launching of the new automated home appliance in a national exhibition, he discovered that many people could not get my points clear. It was a hard time because after pausing at some point in my speech the reporter could not increase the tone immediately so as to be clear and explicit. Little did he know that pausing can be applied together with intonations, he would have succeeded in his presentation.