Data Mining Of Personal Data - 1608 Words

In order for a business to succeed in selling a product or service, they must first know their target market. There are many ways to find information about customer preferences, the most effective being a process called ‘data mining.’ Data mining is â€Å"obtaining detailed, real-time customer information via internal databases† (Morris Pharr, Invasion of privacy: A dilemma for marketing research and database technology, 1992, p. 11). A relatively new practice, data mining for marketing has increasingly brought the business and information technology fields together. However, it has also become a controversial practice due to concerns that companies are crossing the line between effective advertisement and respect for the privacy of individuals. In this paper, I argue that data mining of personal data for marketing purposes has become unacceptably invasive of people’s private information, as with the new practice of collecting information from private emai ls in order to market advertisements. Most companies will continue to push the envelope, using stored information in customer databases in an unethical fashion, unless companies that successfully find a balance between marketing advantages and privacy rights of individuals lead by example. The use of relational database technology, such as Structured Query Language (SQL) and Query by Example (QBE), in marketing has expanded business between the seller and the consumer like never before: â€Å"Database technology has opened theShow MoreRelatedIs Data Mining Violating Our Privacy And Rights? Why Are Companies Still Collecting Our Personal Information?1431 Words   |  6 Pagesaccidentally donated data of patients. This means that patient’s social security numbers, addresses, medical records, and other personal information, were given away without patients’ permission or consent. At that moment you realize that all your personal information is out there for everyone to see and use; and there is nothing you can do about it. The collection of personal information is called data mining, and is collected through large online databases. The real question is that data mining violatingRead MoreIntegrity : Integrity And Integrity1144 Words   |  5 PagesIntegrit y constrains provide a way of ensuring that data are entered or updated in a database by authorized users do not result in a loss of data quality. Integrity constrains could either be a specification of uniqueness for values of column (for example, only allowing the input of â€Å"M† for male or â€Å"F† for female in the gender field) or validation for values of a column (for example, allowing only a specified range of values for a field that records a patient’s temperature. Integrity Constrains ReferentialRead MoreTraditional Data Mining Applications Essay599 Words   |  3 PagesTraditional data mining applications had a great deal of attention on helping business gain well than others of a comparable nature. Data mining is explored to an increasing extent in areas such as financial analysis, telecommunications, biomedicines, science and also for counterterrorism and mobile (wireless) data mining. Scalable and interactive data mining methods: Data mining must be able to handle large amount of data efficiently and interactively apart from the existing data analysis methodsRead MorePrivacy Issues Of Data Mining And Data Publishing1404 Words   |  6 PagesPrivacy Issues in Data mining and Data Publishing: With the buzz around many big data applications, privacy concerns regarding their uses have also grown. With the personal data has been mined and published every day, the battle to reclaim the privacy starts vigorously. E-commerce websites harvests information about all the online searches of customers. Social Media exposes the likes and preferences of people, their photos and all their daily activities. Video surveillance monitors the movement ofRead MoreA Brief Note On Supply Chain And Logistics1139 Words   |  5 Pagesdisruption of supply chain in event of wars. 2. Data mining Data mining consists of analysing huge sets of data and extracting relevant information and data patterns. Companies often have very large data sets that needs to be analysed for many different purposes. Initially this was a hard task to accomplish because of limitations in computing power. However, computer technology has accelerated so fast in recent past that analysing large volumes of data has become possible. Companies use these analysisRead MoreBig Data: ‘Mined’ My Business? Essay1216 Words   |  5 PagesImagine someone told you that every bit of personal information you have exchanged with an individual or company through any digital interface such as the internet, cell phone, GPS devices, and electronic payment systems has been piled upon millions of other people’s personal information in datasets that are unfathomably large and incomprehensible to any human mind. Would you believe it? What if the same individual continued to tell you that these data set s are â€Å"mined† using complex algorithms toRead MoreWhat Does It Mean For Our Privacy, And Our Wallet?1699 Words   |  7 Pageslives are being tracked and some of their information are even being sold to other businesses. Data is now one of the most important corporate assets of companies, the government and even research institutions. It is now possible to have fast access to correlate information stored in independent and distant databases, to analyze and visualize data on-line and use data mining tools for automatic and semi-automatic exploration and pattern discovery. (acs) This opens up the door forRead MoreBuilding A New Coffee Shop1045 Words   |  5 PagesTraders Ltd is wanting to open a new coffee shop in Jackson Street, Petone. Initial research has been completed on costings and viability of the business. Needs Analysis Consultants have been hired to consult a number of various primary and secondary data collection methods to determine the potential number of customers and whether it translates into a profitable income. Purpose The purpose of this report is to analyse the potential methods that may be used in conducting research for this projectRead MoreBenefits Of Data Mining On Predictive Analytics1344 Words   |  6 Pagesof data mining to the businesses when employing on predictive analytics to understand the behavior of customers, association finding into products sold to customers, web mining to find business knowledge from Web customers, and clustering to find related customer information. It will assess the reliability of the data mining algorithms, and to decide if they can be trusted and predict the errors they are likely to produce. It will analyze privacy concerns raised by the collection of personal dataRead MoreThe Role Consumerism Plays in Modern Day American Society 1520 Words   |  6 Pagesare seeing a dramatic shift in the way empirical data is being utilized as a means of targeting consumer interests relative to a sales growth and revenues. In direct response to this companies and ind ustries have began to use a highly specific and somewhat intrusive method of obtaining data on consumers. The somewhat elusive and controversial practice of data mining is becoming a commonplace consumer analysis and key marketing tactic. Data mining is the process by which a company obtains information